Words have a significant impact on those who read them — but only when words are chosen carefully. Follow these guides for creation of compelling, unique content by unleashing word potential.
Write with words that are action-oriented and active – passive words do not spur action.
Organize thought processes carefully – keep content well organized and your information is more valuable to your audience.
Read your content carefully before publishing it — grammar, punctuation, and the best use of powerful words adds credibility to your site.
Demonstrate ‘what’s in it for the reader’ in everything you write – demonstrating value is the best way to drive success.
Point site visitors to other valuable resources that can help them — authority websites, blogs, or other sites that are relevant add value.
Offer something of value — a white paper, a free eBook, free shipping, a 10% discount, free newsletters — think about what your customers value.
Test different types of promotional strategies to find the ones that work best — don’t allow content to become stale and stagnant.
Explore different ways to reach your audience — eZines, newsletters, email blasts, support groups, forums, blogs, contests, interactive polls, or whatever works!
Never write disparaging comments about your competitors! Focus on your website and product value to maintain integrity. And remember that features don’t sell — benefits do!
Tell your customers how important they are to you — remind them that you appreciate them.
Integrate interactive types of content on your website such as forums, contests, polls, or other ways to engage your readers.
Ask your site visitors what they like, what they don’t like, and what they want — they are your best source for market research.
Let your website be a gleaming window that showcases your business — let it reflect who you are and the value you have to offer!
When website visitors believe they have discovered a site that consistently delivers content and/or products that are valuable, high-quality, and based on high integrity, they are more likely to return again and again. The potential of words you choose to create your website content can mean the difference between a good website and an incredible website.
Make your site incredible and use ‘word potential’ to make it happen!
Best of luck with every word you write!
