When creating content for your website, it’s important to remember the value of the old adage “less is more”. That is never more important than when you are writing online content. Always omit unnecessary words. Don’t simply include adjectives, adverbs, and other words that don’t add value or emphasize something important. Padding an article to fill up space or reach a word limit is never a good idea.
If you can respond to a question or provide necessary information in a few sentences, then do it. If it takes several paragraphs, then use words wisely. Words have potential to persuade people and encourage them to take action — but only when those words are chosen carefully. Redundant words only serve to frustrate readers. Say what you need to say with the most relevant words and avoid over-writing about a particular subject.
Don’t use unnecessary words.
Once you’ve written your online content, carefully review what is written. That’s the easiest way to identify unnecessary words. Re-reading what you have written is an eye opener and can lead you to create professionally and concisely written content. Reading out loud is even better.
Consider what your audience wants and needs to know. And then, create your content ‘one word at a time’. Choose words carefully and your site visitors will appreciate the fact that you value their time. They’ll return often to hear what you have to say.
We’ve said enough about this!